Limiting greenhouse emissions good or bad for business?

I Began scrolling through my search results posted on the New York Times website, and then one jumped out from the rest. It was titled Way Behind the Curve. Here is a link to the editorial. The article was posted on 9/29/09 by an unspecified author: it argues that the United States Chamber of Commerce is falling behind the competition due to it's history of opposing emission regulations, and how that's bad for business and is only setting them back.

The author cites how the this year the United States Chamber of Commerce testified against the House-passed bill limiting greenhouse gases. Also having attacked the Lieberman-Warner bill with a spicy commercial in the last Congress. The author also feels almost certain they they will oppose other such similar measures to be introduced this week. While believing the United States Chamber of Commerce opposes the Environmental Protections Agency's plan to use regulatory means to control emissions. Stating how one official demanded for a “Scopes monkey trial” questioning the science behind the agency's preliminary findings that greenhouse emissions endanger human lives.

After such events a few of their prominent chamber members have announced their intentions of quitting the group.These companies are members of the United States Climate Action Partnership, a coalition of businesses and environmental groups which helped shape the House bill earlier this year.

With all that being done by the United States Chamber of Commerce to curb emission regulations; they still have the audacity to post on their website that the group supports “a comprehensive legislative solution” to global warming. When the author and I both feel they have only undermined efforts to do so.

With that being said, don't claim to be on board when your track record shows constant betrayal. All in all, I agree that being environmentally friendly these days is good for business and that opposing such measures will set your business back. So the question becomes, "how does the United States Chamber of Commerce change their impression from adversary to ally after a history of opposition?